Baskin-Robbins jumps into Greek frozen yogurt space

May 2, 2014

Baskin-Robbins has introduced its first-ever Greek frozen yogurt, Super Yumberry Greek Frozen Yogurt. As the latest addition to Baskin-Robbins' BRight Choices lineup, Super Yumberry Greek Frozen Yogurt features a blend of yumberry-flavored Greek frozen yogurt swirled with a super fruit Triple Berry ribbon.

According to a news release, the new addition has 130 calories per 2.5 oz. scoop and includes live and active cultures. Baskin-Robbins is also offering guests a trio of Super Yumberry Greek Frozen Yogurt Smoothies in flavors including Strawberry Yumberry, Mango Yumberry and Tropical Yumberry.

"We're excited to introduce our first-ever Greek frozen yogurt flavor to give our guests yet another better-for-you option to enjoy as we head into the summer season," said Jeff Miller, executive chef and VP of culinary innovation at Dunkin' Brands. "At Baskin-Robbins, we're committed to offering our guests a wide variety of frozen treat options to fit their individual lifestyle needs, and our Super Yumberry Greek Frozen Yogurt is a delicious, better-for-you addition to our flavor lineup."

In participating Baskin-Robbins shops nationwide in May and June, Baskin-Robbins' new Super Yumberry Greek Frozen Yogurt is available by the scoop — in a cup or cone — as well as in pints and quarts.

Topics: Food & Beverage , Research & Development / Innovation

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