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Baskin-Robbins, in partnership with Sony Pictures, will celebrate the release of Men In Black 3 with new frozen treats and promotions inspired by the blockbuster film franchise.
Men In Black 3 debuts on the big screen May 25.
"This is a wonderful opportunity to bring the buzz and excitement of Men In Black 3 to Baskin-Robbins guests," said John Costello, chief global marketing and innovation officer at parent company Dunkin' Brands. "This highly anticipated film is a great way to kick off the busy Baskin-Robbins summer ice cream season. We're delighted to work with Sony Pictures on this endeavor and celebrate the movie in fun and delicious ways."
New menu items
To tie into the Men In Black 3 space theme, Baskin-Robbins is offering guests the following menu items at participating shops nationwide for a limited time:
Baskin-Robbins also is offering three additional limited time only menu items: the Lunar Lander and Agent 31 sundaes, as well as the Triple Mocha Cappuccino Blast beverage.
Agent 31 Instant Win Game
Additionally, Baskin-Robbins is giving guests a chance to win prizes including a trip to the Men In Black 3 World Premiere in New York City, Men In Black 3 movie tickets and Baskin-Robbins gift cards through its Agent 31 Instant Win Game. Guests can check into their local Baskin-Robbins shops all month long using either Facebook or Foursquare to earn badges and enter for the chance to instantly win prizes. Guests can begin registering to win today at checkin.baskinrobbins.com.
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