Baskin-Robbins launches online cake ordering nationwide

April 1, 2014

Baskin-Robbins today announced the launch of a new online cake ordering system for guests nationwide, at

The new site features a gallery of ice cream cakes and ice cream and cake combination options for customizing cakes.

According to a news release, Baskin-Robbins guests can choose from a variety of options when creating their own ice cream cake, including several shapes and sizes. Each cake can be customized with one of up to 16 Baskin-Robbins ice cream flavors and a variety of additional items, including birthday candles.

When visiting the online cake ordering site, guests will be prompted to enter their address or zip code to be directed to place their order with their nearest participating Baskin-Robbins location. Online cake orders will be available for pick-up on the date selected by the guest, with cakes available as soon as 24 hours after the order is placed.

"At Baskin-Robbins, we're always looking for new and innovative ways to enhance the guest experience and to further connect with our customers," President Bill Mitchell said in the release. "We are excited to introduce online cake ordering to our guests nationwide, giving them another easy and convenient way to customize and order their own Baskin-Robbins ice cream cake in a fun and interactive way."

Baskin-Robbins' new service is powered by Olo's digital ordering platform.

"Baskin-Robbins' customers now benefit from the added convenience of browsing custom ice cream cakes wherever and whenever they’d like, with the confidence that comes from taking their time," said Olo Founder & CEO Noah Glass. "The platform is sure to be a favorite for ice cream lovers for their special occasions."

Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Online Services

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