Baskin-Robbins offering new development incentives

Jan. 15, 2014

Baskin-Robbins has outlined its new national development incentives, offering new franchisees and military veterans financial discounts on royalties and on initial franchise fees. Available through the end of the year, these incentives are part of Baskin-Robbins' plans to attract new franchisee candidates for growth markets around the country, according to a news release.

"Building on the momentum of 2013, Baskin-Robbins has rolled out development incentives that deliver great value to entrepreneurs interested in joining a very well-established brand with a rich heritage and a loyal customer following," said Bill Mitchell, president, Baskin-Robbins U.S. and Canada, and Dunkin' Donuts & Baskin-Robbins China, Japan and Korea. "We've built upon last year's incentive program after gathering feedback from franchisees and have focused on the development incentives that matter most to them."

In 2014, new qualified Baskin-Robbins franchisees can receive 50 percent off of the 20-year initial franchise fee — a $12,500 value — and reduced royalties for the first five years, including the first year at 0 percent, a savings from the standard royalty rate of 5.9 percent. Furthermore, if the new franchisee signs a multi-unit agreement in 2014, he or she will receive the same incentives for each additional unit that is timely opened.

Special incentives are available for honorably discharged military veterans who sign an agreement in 2014 and timely develop their shops before the end of 2015. Baskin-Robbins will waive the 20-year initial franchisee fee (a $25,000 value) for their first restaurant and offer a 0 percent royalty rate for the first two years and a reduced royalty rate for years three through five. If a military veteran signs a multi-unit agreement, he or she will be extended a 20 percent discount on the 20-year initial franchise fee for up to four additional shops that are timely opened, as well as a 10-year payment plan.

For more information about the current development incentives available, Baskin-Robbins is hosting a live webinar on Jan. 22 at 6 p.m. EST. To register and learn more about franchising opportunities, visit

Read more about franchising and growth.

Topics: Financing and capital improvements , Franchising & Growth , Operations Management

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