Baskin-Robbins plans 50-unit expansion in the Philippines

 
April 25, 2013

Baskin-Robbins has signed a master licensing agreement with IceDream Inc. to develop the brand in the Philippines. The agreement calls for the development of shops in major metropolitan areas across the country, with an initial focus on the Greater Manila area. Baskin-Robbins plans to develop up to 50 locations across the Philippines throughout the next five years.

"We are very excited to partner with IceDream Inc., whose leaders have a deep understanding of the Filipino consumer and a proven track record of success in the local restaurant industry, to develop Baskin-Robbins in the Philippines," said Giorgio Minardi, president, Dunkin' Brands International. "With Southeast Asia becoming an increasingly important region for the Baskin-Robbins brand, we look forward to serving our guests in the Philippines our wide variety of ice cream flavors, custom ice cream cakes and frozen treats."

Baskin-Robbins restaurants in the Philippines will feature the brand's signature selection of classic ice cream flavors alongside regional favorites such as Green Tea and Mango Tango. The brand will also offer custom ice cream cakes, frozen beverages, ice cream sundaes and frozen treats.

Baskin-Robbins currently has nearly 7,000 restaurants in nearly 50 countries around the world, including more than 400 locations across Southeast Asia.

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Topics: Franchising & Growth , International , Operations Management


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