Baskin-Robbins plans South Africa, Germany expansion

 
June 24, 2013

Baskin-Robbins announced today plans to develop locations in major metropolitan areas across South Africa and Germany. This effort is part of Baskin-Robbins' development strategy to increase its presence internationally.

Baskin-Robbins is seeking qualified, multiunit franchisee candidates to develop the brand in South Africa, with an initial focus on provinces in the south, north and east regions.

The German introduction will begin in Berlin and Munich followed by Hamburg, Frankfurt and Stuttgart.

Ideal franchisee candidates should have strong financial backgrounds, a proven track record of operating multiunit retail or restaurant businesses, and a desire to develop a minimum of 20 to 25 Baskin-Robbins' locations in South Africa and 25 to 30 in Germany throughout the next several years.

"Expansion in both South Africa and Germany will provide Baskin-Robbins with a strong growth opportunity," said Jeremy Vitaro, vice president of International Development for parent company Dunkin' Brands. "We are confident that Baskin-Robbins will be well-received internationally in these countries and are eager to extend the brand further to additional markets."

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Topics: Franchising & Growth , International , Operations Management


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