Baskin-Robbins plans three-day promo to thank customers

April 10, 2013

Baskin-Robbins is thanking its loyal guests with three "Guest Appreciation Days" from April 23 through April 25. During that time, participating Baskin-Robbins locations nationwide will offer:

  • $1 for a regular soft serve cone (6 ounces.)
  • $2 for a double scoop cone (8 ounces.)
  • $2 for a small soft serve 31° Below (12 ounces.)
  • $3 for a two-scoop classic sundae (5 ounces.)
  • $3 for a small Cappuccino Blast (16 ounces.)
  • $3 for a small milkshake (16 ounces.)

"Community is at the heart of our business, which is why we're so excited to show our loyal guests just how much we appreciate them by offering great deals on six of our signature menu items during our 'Guest Appreciation Days,'" said Dan Wheeler, vice president of U.S. Brand and Field Marketing for Baskin-Robbins.

Also, during the three-day event, Baskin-Robbins will encourage guest to participate in its Scoops for Charity initiative, which supports local and national nonprofit organizations. Starting on April 23, guests can donate $1 to The Dunkin' Donuts & Baskin-Robbins Community Foundation (DDBRCF), which will direct all proceeds to organizations that provide food for the hungry, improve safety and positively impact children's health. From April 23 through May 31, guests who make an in-shop donation at participating locations will be given a paper icon in the shape of Baskin-Robbins' signature pink spoon to personalize and showcase on the walls of their neighborhood shop. Those who donate will also receive five coupons with in-store offers that can be used throughout the summer.

Read more about cause marketing.

Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Social Responsibility

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