Baskin-Robbins rolls out Halloween ice cream cakes

 
Oct. 23, 2012

Baskin-Robbins is offering a special lineup of ice cream cakes for Halloween. Available now at participating Baskin-Robbins locations nationwide, the limited-time cakes include:

  • Haunted House Cake, which resembles a haunted house with candy corns, spiders and ghosts.
  • Pumpkin Face Cake, which is a pumpkin filled cake with ice cream and resembles a smiling jack-o'-lantern.
  • Fall Harvest Roll, which is a fudge frosted roll cake, finished with a festive decoration of fall-colored leaves and pumpkins.

"Our Halloween and fall-themed ice cream cakes are sure to make your family and friends howl with delight during this festive holiday," said Stan Frankenthaler, Baskin-Robbins executive chef and vice president of Innovation at parent company Dunkin' Brands. "These cakes make perfect additions to any Halloween party and are sure to serve as 'spooktacular' centerpieces with their eye-catching designs."

Guests can customize each cake by choosing their favorite ice cream flavor, including October's Flavor of the Month, Trick Oreo Treat, which features vanilla-flavored ice cream with orange creme-filled Oreo cookies, as well as Baby Ruth and Butterfinger candy pieces mixed in.

Read more about food promotions.


Topics: Food & Beverage , Marketing / Branding / Promotion


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