Baskin-Robbins targets Canada for expansion

March 13, 2012

Baskin-Robbins is expanding its franchise locations across Canada with an initial focus on Toronto, Ottawa, Calgary, Edmonton and Vancouver.

The company also is launching its new international store design at new and existing Canadian Baskin-Robbins restaurants.

Two Baskin-Robbins restaurants already feature the new design, one in the Promenade Mall north of Toronto and the other in Ottawa. In addition, Baskin-Robbins plans to remodel between 10 and 15 locations across the country with the new look in 2012.

Highlights of Baskin-Robbins' new international store design include:

  • New bright and modern decor elements;
  • Relaxing lounge-style seating;
  • Iconic "pink spoon" door handles and textured walls reminiscent of Baskin-Robbins waffle cones;
  • Interactive LCD menu displays;
  • Improved displays of customized ice cream cakes and other delicious frozen treats.

"As a Canadian franchisee whose restaurant is modeled in the new design, I've seen an increase in customer traffic and satisfaction since introducing the concept," said Lina Qu, franchisee of the Baskin-Robbins location in Ottawa. "We have also noticed families enjoying our ice cream and other frozen treats in our new and comfortable seating areas for longer periods of time and truly taking in the welcoming atmosphere of our shop."

The ice cream chain currently has more than 100 locations in Canada.

Read more about franchising and growth.

Topics: Coffee/Bakery/Donut , Franchising & Growth , International , Restaurant Design / Layout

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