Baskin-Robbins unveils Valentine's-themed offerings

 
Feb. 4, 2014

Baskin-Robbins has announced its lineup of Valentine's Day-themed treats, including the new February Flavor of the Month, Love Potion #31 Dark, and its Conversation Heart Cakes, now available in two sizes.

According to a news release, the new Love Potion #31 Dark flavor features a combination of chocolate and raspberry-flavored ice creams mixed with raspberry-filled white chocolate hearts and a raspberry-flavored ribbon.

In addition, Baskin-Robbins is bringing back its Conversation Heart Cakes, which are adorned with rainbow sprinkles and feature one of three Valentine's Day messages: "Love You," "Kiss Me," or "Be Mine."

Alternatively, guests can include a personalized message for their loved one this Valentine's Day. The cakes can also be customized with a guest's favorite ice cream and cake flavor.

The cakes are available in two sizes — the small Conversation Heart Cake, for two, and the new Large Conversation Heart Cake, which serves 10 to 12 people.

"We are excited to offer even more options in our sweet line-up of frozen treats that our guests can enjoy with their loves ones this Valentine's Day," said Stan Frankenthaler, executive chef and VP of Product Innovation for Dunkin' Brands. "Our new Love Potion #31 Dark ice cream and Conversation Heart Cakes make sweet treats to share with that special someone or with friends and family during this season of love."

Read more about menu promotions.


Topics: Food & Beverage , Marketing / Branding / Promotion


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