Ben & Jerry's new flavor inspired by '30 Rock' series finale

 
Jan. 29, 2013

Ben & Jerry's will reveal a new flavor inspired by the NBC series "30 Rock," which airs its series finale on Jan. 31. The flavor will be ceremoniously unveiled by co-founder Jerry Greenfield at a party in New York City, near the show's namesake building at Rockefeller Center.

Attendees will be able to view the series finale of "30 Rock" and sample the new "30 Rock"-themed flavor, which was produced in Vermont and rushed to New York to accommodate the Jan. 31 finale.

The flavor will be available across the country in Ben & Jerry's scoop shops in February and on the shelves of grocery stores and convenience stores shortly thereafter.

Read more about food and beverage promotions.

 


Topics: Food & Beverage , Marketing / Branding / Promotion


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