- WHITE PAPERS
On April 9, Ben & Jerry's will host its 34th annual free cone day to thank its fans for their support. The promotion was originally introduced for the chain's first anniversary in 1979.
Ben & Jerry's has committed to transitioning all possible ingredients to be Fairtrade Certified by year-end 2013. Many of the flavors that will be served on Free Cone Day have already met that deadline; the rest will by this summer.
"We're always striving to show our fans that we love them more than they love us and Free Cone Day gets the job done," said Dave Stever, chief marketing officer of Ben & Jerry's.
From Europe to Asia and back to North America, more than 1 million cones will be given out during the annual celebration.
Read more about marketing and promotions.