Bojangles' continues to expand non-traditional footprint

 
July 25, 2013

Bojangles' will open a new restaurant at Atlanta Hartsfield-Jackson International Airport in Concourse T in August 2013. The location will be owned and operated by Delaware North Companies Travel Hospitality Services, a global airport food service and retail company.

"We are proud to be working together with a proven, global foodservice operator like Delaware North to directly offer Bojangles' famous chicken, biscuits and ice tea," said Eric Newman, executive vice president for Bojangles' Restaurants Inc. "Many travelers in the Atlanta airport are already longtime Bojangles' fans but Hartsfield is a cross-roads of the country, and we hope that others will be excited to try Bojangles' food for the first time."

The new airport location will employ 50 local residents and will feature Bojangles' signature menu.

"We're excited to bring the signature taste of Bojangles' chicken and biscuits to Hartsfield-Jackson Atlanta International Airport," said Matt King, president of Delaware North Companies Travel Hospitality Services. "With their major growing brand presence, the popular chicken and biscuit restaurant has a very strong fan base, and they will be a delicious addition to Concourse T this year."

After signing a record number of deals for franchises in traditional, free-standing spots throughout the Southeast, Bojangles' is also rapidly expanding its presence in non-traditional venues such as airports, colleges and universities, train stations, military bases and convention centers, along with multiple entertainment arenas, football stadiums and NASCAR speedways.

Read more about franchising and growth.


Topics: Franchising & Growth , Restaurant Design / Layout


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