Bojangles' raises $257K for Muscular Dystrophy Association

 
Oct. 4, 2013

Bojangles' raised $257,500 for the Charlotte, N.C., chapter of the Muscular Dystrophy Association during its annual golf tournament held Sept. 30. According to a news release, the funds raised at the event add to an already record-breaking year, making Bojangles' one of MDA's top sponsors in the Carolinas.

Along with Bojangles' in-store fundraiser each March, the tournament, now in its 15th year, has raised more than $3 million to help provide resources toward finding a cure for muscular dystrophy.

"Each year the entire Bojangles' team, vendors and sponsor partners look forward to the Bojangles' Golf Classic to benefit MDA because we're able to come together and contribute to a very important cause," said Randy Kibler, Bojangles' president and CEO. "Every dollar raised from this tournament will support breakthrough research dedicated to finding effective treatments and ultimately a cure and help the MDA have a positive impact on families affected by neuromuscular diseases."

This year, 150 golfers representing Bojangles' and its business partners participated in the event. Specifically, the Bojangles' Golf Classic raises funds in support of pediatric Limb-Girdle Muscular Dystrophy research at the McColl-Lockwood Laboratory at Carolinas Medical Center.

Read more about cause marketing.


Topics: Marketing / Branding / Promotion , Social Responsibility


Related Content


Latest Content


comments powered by Disqus

 

TRENDING

 

WHITE PAPERS