Burger King Canada rolls out new value menu

March 17, 2014

Burger King Canada is introducing the New King Deals menu across the country starting today. The new menu will be a permanent offering with a range of options starting at $1.39.

According to a news release, the New King Deals feature 10 menu options, including three burgers that are new to the market:

  • The Rodeo Burger, featuring a smoky, sweet BBQ sauce and onion rings atop a fire-grilled beef patty;
  • The Crispy Chicken Jr. Sandwich, featuring lightly-breaded and seasoned chicken topped with lettuce and mayonnaise; and
  • Jalapeño Cheeseburger, featuring a fire-grilled beef patty topped with processed cheese, jalapeños, yellow mustard and ketchup.

The New King Deals menu will also include the Whopper Jr. Sandwich, as well as an egg-and-cheese English muffin, French fries, onion rings, Real Fruit Smoothies, sundaes and soft drinks.

"We know our customers crave delicious Burger King offerings at great prices all day, every day," Director of Marketing Alison Fletcher said in the release. "This New King Deals Menu gives our guests a full range of tasty choices at prices too good to pass up."

To support the launch of the New King Deals menu, Burger King has partnered with OHL, QMJHL and WHL hockey teams across the country, giving arenas the opportunity to win free New King Deals menu items through an on-ice shootout during intermissions.

Topics: Food & Beverage , International , Marketing / Branding / Promotion

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