Burger King Canada to limit kids' meals sodium content

 
July 15, 2010

Almost two years after Burger King Corp. announced it was limiting sodium in all of its kids' meals advertised to children under 12 years old, Burger King Restaurants of Canada Inc. has committed to doing the same.

The Canadian company announced Thursday it would limit sodium to 600 milligrams in all of the BK Kids Meals advertised to children. Moving forward, it will only advertise the meals to children under 12 that meet nutrition criteria consistent with the Canadian Children's Food and Beverage Advertising Initiative pledge.

Menu items offered on the Kids Menu include hamburgers, Chicken Tenders and Kraft Dinner Macaroni and Cheese. When coupled with Mott's Fruitsations fruit cups and a Minute Maid apple juice, the options fall within Health Canada's recommended nutritional guidelines.

In addition to sodium limits, BK Canada has stringent guidelines for advertised Kids Meals that consist of no more than 560 calories, no added trans fats and no more than 10 percent of calories from added sugars.

This initative supports the BK Positive Steps corporate responsibility program and is based on recommendations from Burger King Corp.'s multi-disciplinary Sodium Taskforce. Across Canada, BKC has also recently reduced sodium in Chicken Tenders by 20 percent and in sliced ham by 10 percent.


Topics: Burger/Steak/BBQ , Food & Beverage , Health & Nutrition , Marketing / Branding / Promotion


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