Burger King debuts LTO meat-scented body spray

Dec. 16, 2008
MIAMI — Joining the product closet of items aimed at its so-called Super Fans — which
Burger King Flame fragrance
includes such items as the Burger King mask and boxer shorts — Burger King Corp. has introduced Flame, a limited-time-only men's body spray that features a hint of flame-broiled meat.
The fragrance is available for purchase while supplies last at select Ricky's retailers in-store or online via www.firemeetsdesire.com.
The suggested retail price is $3.99.
The Denver Egotist credits Burger King's agency of record, Crispin Porter + Bogusky, which was recently named agency of the year by Creativity.

Topics: Burger/Steak/BBQ , Online Services

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