Burger King Delivery expands to Phoenix, Denver markets

 
June 7, 2013

Burger King's BK Delivers program is now available in the Phoenix and Denver markets.

BK Delivers is also in New York, Miami, Houston, Los Angeles, Chicago, San Francisco and Washington, D.C. Last month, the service added Las Vegas and Sacramento, Calif., to its portfolio.

"As its popularity has grown, we have seen an increasing demand for the program in other markets. Our fans are completely in love with our innovative packaging and the quality of the food that is delivered," said Petru Pusta, director, Retail Innovation, Burger King Worldwide, Inc. "This expansion was an easy decision as Phoenix and Denver have some of our most loyal guests and the Burger King brand is excited to offer them the opportunity to enjoy the food they love, delivered to them in the comfort of their home, dorm or office."

Pusta has led the program since its inception in 2011.

BK Delivers currently has one live delivery restaurant in the Phoenix area serving Glendale, Alhambra Village and North Mountain Village. BK Delivers plans to continue to expand during the next couple of weeks by adding two more restaurants in the Phoenix area to serve Phoenix proper, Camelback East Village, South Mountain Village, Laveen Village and Tempe (including Arizona State University).

In Denver, there is also have one live delivery restaurant serving Aurora Highlands, Kingsborough, Country Lane, Lakeshore, Southeast Crossings, Stone Ridge Park, Meadowood, Summer Valley Ranch and Seven Hills. BK Delivers plans to continue to expand during the next couple of months by adding up to five more restaurants in the Denver area to serve Denver proper, Wheat Ridge, Lakewood, Aurora, Arvada, Commerce City, Englewood, Littleton and Centennial.

According to the company, there are a wide variety of markets in which guests and franchisees have shown interest in receiving BK Delivers. The company is soliciting fan input on where to expand next.

Read more about operations management.


Topics: Franchising & Growth , Operations Management


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