Burger King expanding menu in Canada

 
Dec. 7, 2012

Burger King Worldwide announced plans to begin rolling out a substantially expanded menu in Canada; one that mirrors its largest-ever menu overhaul in the U.S. in the spring.

The Canadian expansion begins with the introduction of new Chicken Wraps, Chicken Strips, Strawberry Banana Smoothies and Mocha and Caramel Frappés. The items are being featured nationally; many on newly installed electronic menu boards that will facilitate further menu expansion in the coming months.

"Canadian consumers consistently recognize the Whopper as an outstanding burger, and it is a huge part of the Burger King story," said Alison Fletcher, director of Marketing for Canada, Burger King Worldwide. "However, we see a substantial opportunity to build on this success by introducing a more complete range of menu options that will give new and returning guests more reasons to visit."

The new Chicken Wraps are freshly prepared with seasoned chicken and iceberg lettuce, topped with a 3-cheese blend and a choice of Ranch or BBQ sauce — all wrapped up in a flour tortilla.

The Chicken Strips are made with seasoned white meat, marinated and lightly battered in a home-style breading. They are available with BK's dipping sauce selection, including sweet and sour, barbecue, zesty, buffalo and honey mustard.

The BK Strawberry Banana Smoothies are made with chunks of real fruit, yogurt and freshly blended to order. They are available in a snack size, small, medium and large. New flavors of the smoothies are scheduled to be introduced in early 2013.

The new Burger King Mocha and Caramel Frappés combine coffee and ice and are topped with whipped topping and a swirl of chocolate or caramel. They are available in three sizes (small, medium and large).

Read more about food and beverage rollouts.


Topics: Food & Beverage , International , Marketing / Branding / Promotion


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