Burger King introduces Philly chicken sandwich with BOGO deal

 
Jan. 22, 2013

From now through Feb. 17, participating Burger King restaurants will feature the brand's classic original chicken sandwich and its specialty varieties, including the new Philly original chicken sandwich and the Italian original chicken sandwich, through an offer to buy one sandwich, get one of equal or lesser value for free.

Flavia Faugeres, executive vice president and global chief marketing officer, said Burger King brought this deal back for guests because of its popularity.

"Our guests loved this deal so much the last time it was available that we decided to give them the opportunity to double up on their favorites, and maybe even share it with their Valentine," Faugeres said.

A menu staple for more than 35 years, the original chicken sandwich is a lightly breaded, premium white meat chicken breast fillet topped with lettuce and mayonnaise, all on a toasted sesame seed bun. Suggested retail price starts at $4.49.

The new Philly original chicken sandwich is topped with red and green bell peppers, seasoned grilled onions with two types of melted cheese, all served on a toasted sesame seed bun. Suggested retail price starts at $4.29.

The Italian original chicken sandwich includes a lightly-breaded chicken fillet topped with a thick slice of melted, natural mozzarella cheese, and sweet and tangy marinara sauce, all served on a toasted sesame seed bun. Suggested retail price starts at $4.29.

Read more about food promotions.


Topics: Food & Beverage , Marketing / Branding / Promotion


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