- WHITE PAPERS
ZeptoLab, developers of the game Cut the Rope, has launched a promotion with Burger King that features exclusive toys based on the game's character, Om Nom, as well as a Cut the Rope-themed game at BKCrown.com, all part of the BK Crown program.
Toys and all-new game levels will be released weekly in participating Burger King restaurant locations while supplies last. Burger King guests will receive one toy as part of the Kids Meal, plus a custom code that will unlock the themed game.
The promotion is running for six weeks at participating locations in the U.S. and Canada, as well as at BKCrown.com.
Read more about marketing and promotions.