Burger King launches March Madness campaign with Chris Webber

March 14, 2014

Burger King has launched a March Madness campaign, called #WatchLikeAKing, and has tapped former NBA and Michigan player Chris Webber to help with the promotion.

Burger King, the official burger of the NCAA and the Final Four, is offering fans the opportunity to win prizes such as courtside seats to games, and the chance to meet Webber.

"We want to upgrade the fan watching experience," CMO Eric Hirschhorn said in a news release. "We know March Madness is about the fans, games and of course the student-athletes, so we're celebrating by partnering with the NCAA to provide the fan base with a viewing experience fit for a king."

Kicking off today, fans can follow and tweet @BurgerKing why they deserve to "Watch Like a King" or post a photo such as their own game-time setups with the hashtag #WatchLikeAKing. Those who prove they deserve an upgrade will be rewarded with prizes including $100 Burger King Crown Cards, mobile phone projectors, flatscreen TVs, tickets to the NCAA Final Four and more. Winners will be selected through April 7.

Webber, a former NBA player and Fab Five member, will star in the Burger King Final Four "2 for $5" TV spot airing March 16. He will also be on site at the NCAA Men's Final Four in Dallas for the Kings of the Court 3-on-3 Tournament, presented by Burger King.

The Burger King Final Four 2 for $5 lineup is available now at participating restaurants nationwide. Guests can mix and match their favorite premium sandwiches for the promotional price.

Topics: Marketing / Branding / Promotion , Online / Mobile / Social

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