Burger King launches new french fries

Nov. 29, 2011

Continuing its comprehensive menu enhancements put into place by new owner 3G Capital, Burger King has launched new french fries.

The new fries offer a thicker cut of potato, providing more fluffy potato flavor on the inside, and are golden-brown and crispy on the outside. They also have 20 percent less sodium than the previous fries.

They will be available at most Burger King restaurants across North America by Dec. 5.

According to Reuters, this is the first time Burger King has changed its french fries since 1998.

To celebrate the launch, Burger King has declared Dec. 16 "Free Fries Friday." Consumers will be able to try a complimentary value-size order (worth $1) of the new fries, with no purchase necessary, while supplies last.

"With the launch of our new fries, the home of America's favorite burger now has the best fries in the business," said Leo Leon, vice president, global innovation, Burger King Corp. "At Burger King, we constantly strive to make every item on our menu the best it can be. We believe our new fries are the latest example of our commitment to quality and innovation, and we invite everyone to visit our restaurants and taste the difference."

Other new items that Burger King has introduced since the new ownership took place include BK Toppers, Stackers and Mini lines, a Stuffed Steakhouse burger, revamped chicken tenders, Quaker oatmeal, soft serve ice cream and more.

Burger King is the second major QSR to change its french fry recipe recently. Wendy's Natural-Cut Sea Salt fries were introduced in October 2010.

Read more about food and beverage launches

Topics: Food & Beverage , Marketing / Branding / Promotion , Operations Management

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