Burger King named QSR Partner of USA Basketball

 
May 15, 2012

Burger King Corp. and USA Basketball have announced a new marketing partnership that makes Burger King the Official QSR Partner of USA Basketball.

Beginning in June, the chain will introduce commemorative cups that celebrate the 20th anniversary of the USA Basketball Dream Team (available with the purchase of any large drink). The cup series will highlight four of USA Basketball's memorable teams throughout the last two decades, including the 1992 Dream Team, and the teams from 1996, 2000, 2008 and this year's 2012 USA Basketball team headed to the Olympic Games in London. Each of the cups will feature the unique jersey designs from one of the teams as part of the five-cup series.

Burger King customers will also have the opportunity to win prizes, including dinner with a USA Basketball legend, the change to play against a current USA Basketball player and autographed merchandise.

The partnership will include the tagline "Your Team. Your Voice." As part of the campaign, fans will have a chance to actively participate in and influence a variety of elements during USA Basketball's summer exhibition tour. Through digital channels, fans can select which jersey the team will wear during its exhibition game in Las Vegas on July 12, guess which 12 players will make the final team and other interactive elements.

"We know the passion that America has for USA Basketball and are excited to celebrate the 20th anniversary of the Dream Team," said Alex Macedo, senior vice president, North America Marketing, Burger King Corp. "We hope everyone in America gets into the game and get to see all five cups at Burger King restaurants."

Burger King will additionally support USA Basketball broadcast programming and will have a presence on courtside signage at exhibition games and USABasketball.com.

"Burger King is a brand with a rich heritage and together we'll give fans new ways to connect with USA Basketball," said Jerry Colangelo, chairman, USA Basketball. "Through our partnership with BurgerKing, we will commemorate some of the most historic moments in USA Basketball history – including the 20th anniversary of the Dream Team – and celebrate this year's men's and women's national teams as they look to represent their country with pride and captivate basketball fans around the world."

Read more about marketing, branding and promotional campaigns. 


Topics: Marketing / Branding / Promotion , Online / Mobile / Social , Operations Management , Packaging


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