Burger King names new chief diversity officer

Jan. 11, 2013

Burger King has named Jerrell Moore as its new chief diversity officer. He will be responsible for continuing to grow efforts in support of BKC's four-pronged diversity and inclusion strategy focused on workforce, guests and community, franchisees and supplier diversity.

"I am thrilled to welcome Jerrell to the Burger King family and believe he has the right combination of vision and passion to help shape our diversity and inclusion efforts for the long-term," said Jose Tomas, chief people officer. "Jerrell has worked for some of the world's most well-known brands and I am confident his experiences position him well to deliver on our vision to create meaningful diversity and inclusion programs in the communities in which we live and work."

Previously, Moore served as director of diversity and inclusion at MassMutual Financial Group, where he was responsible for developing several women's leadership initiatives, overseeing employee resource groups (ERGs), and introducing enterprise-wide diversity training and mentoring initiatives. Prior to joining MassMutual, Moore was a human resources manager at Nike Inc., and also held the position of manager of diversity, EEO & Affirmative Action at CSX Transportation.

Moore holds a B.A. degree in English from South Carolina State University, a historically black university (HBCU), as well as a Juris Doctor (JD) and Master of Human Resources (MHR) from the University of South Carolina.

Moore said he plans to further the brand's longstanding commitment to diversity by creating programs that engage and grow all of its diverse stockholders.

"I look forward to working with our franchisees and community partners in ensuring that we continue to be inclusive and welcoming in every community we serve," he said.

Burger King implements cultural intelligence training from the Multicultural Foodservice & Hospitality Alliance. The brand has also incorporated diversity and inclusion (D&I) into its business strategies.

As part of the company's commitment, in 2012, BKC aggressively expanded the number of minority-owned restaurants in the U.S. by more than 10 percent and recently selected Sanders/Wingo as the brand's multicultural marketing agency of record.

The chain has been recognized for its diversity efforts numerous times by Black Enterprise Magazine.

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Topics: Operations Management , Staffing & Training

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