Burger King offers introductory deal on lattés

 
March 18, 2013

Burger King Worldwide Inc. is offering guests the chance to try its new coffeehouse lattés from Seattle's Best Coffee for $1 today through March 24.

"We are excited to share our new Lattés with Burger King guests, and encourage them to stop in and fall in love with any of our new latté flavors for just $1," said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King. "We are proud to be offering a variety of new specialty beverage options and a new freshly brewed coffee blend by Seattle's Best Coffee, developed with Burger King guests in mind."

The new lattés, introduced in February, are made with a base of 100-percent Latin American arabica espresso by Seattle's Best Coffee. They are available in plain, vanilla, mocha and caramel and their respective nonfat varieties. Suggested retail price starts at $2.29.

Read more about food and beverage promotions.


Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion


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