Burger King partners with Nintendo for Wii U giveaway

Oct. 22, 2012

Burger King restaurants are offering guests the chance to win a Wii U system, the new gaming and entertainment system from Nintendo that launches on Nov. 18.

Beginning today, Burger King guests can visit participating restaurants or BK.com/WiiU to learn more about how to enter for a chance to win. As part of the Wii U Instant Win Game, BK guests can go online to play a game, which will utilize information found on their guest receipt. No purchase is necessary.

"Wii U and the integrated Game Pad controller create new and unique ways to play games, enjoy video entertainment and connect with family and friends," said Scott Moffitt, Nintendo of America's executive vice president of Sales & Marketing. "By partnering with the Burger King brand, we aim to bring the fun of the Wii U experience to the thousands of families who visit their restaurants."

Additionally, there is a separate contest for kids ages 12 and younger on BKCrown.com. Those who log on and play games will be entered to win one of 10 Wii U systems and other Nintendo-themed prizes.

The promotion continues in store at approximately 7,400 participating Burger King locations in the U.S., where guests will receive a Nintendo-themed toy with the purchase of a Kids Meal during the promotional period. Toys will include Nintendo signatures such as Mario and Luigi figurines, as well as toys inspired by the Wii U console and the Wii U GamePad controller. Additionally, children will be able to get limited-edition Mario and Luigi Wii U-themed BK Crowns and Kids Meal boxes at participating restaurants, as well as a New Super Mario Bros. U Activity Booklet. All toys and promotional items are available while supplies last.

"Like Burger King, the Wii U console provides families with the occasion to get together to enjoy each other and interact in a fun and memorable way," said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide. "We've enjoyed a great relationship with Nintendo and are excited to offer our guests a chance to be one of the first to own this highly-anticipated gaming system."

Read more about marketing and promotions.

Topics: Equipment & Supplies , Marketing / Branding / Promotion , Online / Mobile / Social

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