Burger King plants flag in Brunei

Feb. 24, 2014

Burger King announced it will open its first restaurant in Brunei Darussalam on Feb. 25. The restaurant is franchised by Sinofood Express.

"Establishing the Burger King brand's presence in Brunei exemplifies our commitment to strengthen our global restaurant portfolio," said Elias Diaz Sese, president, BK AsiaPac Pte. Ltd., in a company news release. "We believe that the Sinofood Express team has the business knowledge to build a strong brand presence in this market."

The first Burger King restaurant in Brunei will be situated in Wisma Raya, Jalan Sultan, Bandar Seri Begawan, in the country's Central Business District.

Throughout the next few years, Sinofood Express will work together with BK AsiaPac Pte. Ltd. to open additional restaurants across the country, the release said.

Topics: Franchising & Growth , International

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