Burger King rolls out new Whoppers for birthday celebration

 
Oct. 26, 2012

To celebrate the 55th anniversary of the its signature Whopper sandwich, Burger King has rolled out two new, limited-time-only variations in commemorative retro-style packaging. Also, seasoned sweet potato curly fries are available for the promotion. The new items include:

  • Wisconsin White Cheddar Whopper Sandwich: Prepared with fire-grilled, USDA-certified ground beef, topped with thick-cut hardwood smoked bacon, natural Wisconsin white cheddar cheese, tomatoes, lettuce, pickle slices, sliced red onions, all on a toasted sesame seed bun. Also available as a Whopper Jr. Sandwich. Suggested retail price starts at $4.49 and $2.19 respectively;
  • Angry Whopper Sandwich: Prepared with fire-grilled, USDA-certified ground beef, thick-cut hardwood smoked bacon, melted Habanero cheese, jalapeño slices, spicy onion petals, tomatoes, lettuce and angry sauce, all served on a toasted sesame seed bun. Suggested retail price starts at $4.49; and
  • Seasoned Sweet Potato Curly Fries: A savory sweet alternative seasoned with a blend of spices. Suggested retail price starts at $1.89.

"The Whopper Sandwich has been the iconic flagship of the Burger King menu since its introduction in 1957," said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide. "We invite consumers to join us in celebrating this milestone with delicious, new limited-time products created in honor of 'America's Favorite Burger.'"

More anniversary-related announcements are planned for the coming weeks.

Read more about food and beverage promotions.


Topics: Burger/Steak/BBQ , Food & Beverage , Marketing / Branding / Promotion , Research & Development / Innovation


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