- WHITE PAPERS
Burger King Worldwide announced the sale of its Canadian subsidiary Burger King Restaurants of Canada, including 94 company-owned restaurants in the market, to Redberry Investments Corp.
Redberry is privately owned and operated by three shareholders, Robert Laverdure, Andreas Kragaris and Christian LeBrun. Through its ownership of BKRC, Redberry is now the brand's master franchisee in Canada.
"We believe there is tremendous opportunity to grow the Burger King brand in Canada," said Steve Wiborg, chairman of North America, Burger King Worldwide Inc. "I look forward to working with our master franchisee as they help expand our footprint across the country by delivering superior products and a positive guest experience in an inviting dining environment."
As part of the agreement, Redberry will implement a new restaurant opening program and an aggressive restaurant remodel strategy, which includes reimaging its restaurants to the company's global 20/20 design in the next three years.
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