Burger King spices up chicken sandwich

 
Jan. 17, 2014

Burger King has added a new sandwich to the menu, the Spicy Chicken Sandwich, which combines peppers and spices with the flavor of the Original Chicken Sandwich, according to a company press release.

A fiery take on the original, the Spicy Chicken Sandwich features a premium white meat chicken fillet lightly breaded and seasoned with a blend of cayenne and black pepper topped with a combination of shredded lettuce and creamy mayonnaise on a sesame seed bun.

According to NPD Group, the BURGER KING Original Chicken Sandwich is the best-selling chicken sandwich in the U.S. fast food burger industry. It has also been the most popular chicken offering on the BURGER KING menu since its introduction in 1979. To develop a spicy twist to the classic sandwich, the BURGER KING innovation team sought out to find taste profiles that were both bold and full of flavor.

In turn, guests can now enjoy the Spicy Chicken Sandwich which combines just the right layer of seasoning, as well as a crispy breading topped with fresh lettuce, said Eric Hirschhorn, CMO, North America.

"We looked at peppers across the spectrum, from the mild poblano to the blazing hot ghost pepper and our Spicy Chicken Sandwich hits the perfect level of heat," he said. "We know that our guests' tastes are evolving and calling for spicier foods. This sandwich is a new option for our guests who already love our Original Chicken Sandwich and want to change it up with a fresh, bold taste."

The Spicy Chicken Sandwich will be available at participating BURGER KING restaurants nationwide for $3.79. It will also be available as part of the two for $5 offer through March 2, alongside the Original Chicken Sandwich, BIG KING Sandwich and Alaskan Fish Sandwich.

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Topics: Food & Beverage


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