Burger King Stackers added to Value Menu

March 7, 2011

Burger King Corp. has added its Single, Double and Triple Stackers to the Value Menu. The chain is now offering its flame-broiled beef sandwiches for $1, $2 and $3, respectively, at participating restaurants nationwide. 

The items feature one, two or three flame-broiled hamburger patties between a sesame seed bun, served with bacon and American cheese, and topped with BK Stacker sauce.

“Beefing up our BK Value Menu with the mouth-watering combination of bacon and flame-broiled meat at just $1, $2 and $3 is yet another way we bring our Have It Your Way brand promise to customers and provide the signature taste they expect at a price they deserve,” said Andreas Barth, senior vice president, North American marketing, Burger King Corp.

The promotion will be supported by in-restaurant merchandising and national TV advertising, which features “meat mathematicians” unlocking the BK Stacker sandwiches as the solution to a tricky equation – how to reach maximum flavor for minimum cash.

Burger King’s Value Menu was first launched in 1998. Prior to the Stacker addition, the chain’s most recent addition came in April with the Buck Double. The biggest change to the BK Value Menu came in 2007, when the BK Breakfast Value Menu was introduced.

Topics: Customer Service / Experience , Food & Beverage , Marketing / Branding / Promotion , Operations Management

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