Burger King's new menu promo continues with Smoothie deals

May 23, 2012

From May 26-28, participating Burger King restaurants will offer 12 oz. Strawberry Banana and Tropical Mango Real Fruit Smoothies, or Mocha and Caramel Frappes, for $1 each.

The weekend promotion is the most recent deal hosted by Burger King to showcase its new menu items. Previous promotions focused on the chain's new Crispy Chicken Strips and Chicken Wraps.

The items are part of Burger King's largest menu initiative in the brand's history, and were introduced in the beginning of April.

Prior to this rollout, Burger King also held a giveaway in March to promote its new french fries.

"Burger King loves being able to share in our guests' celebrations, and what better way to kick off the summer than with one of our great-tasting new BK Real Fruit Smoothies or indulgent Frappés for a fraction of the cost?," said Alex Macedo, senior vice president, North America marketing, Burger King Corp. "We hope our fans will dive right in and cool off with our new smoothies and frappés at the beach, pool or wherever they are spending their holiday weekend!"

BK Real Fruit Smoothies are freshly-made with low-fat yogurt, real fruit and juices. Each smoothie provides a full serving of fruit.

Frappés at BK are made to order and provide a combination of sweet Mocha or Caramel flavors, blended with coffee and ice, topped with whipped topping and a swirl of fudge or caramel.

Typically served in 12-, 16-, and 20-oz. servings, the suggested retail price of a BK Real Fruit Smoothie or Frappé starts at $2.29. The $1 promotion will be available at participating Burger King restaurants.

Read more about marketing and promotions.

Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion , Operations Management

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