Burger King's Satisfries now standard for kid's meals

March 4, 2014

Burger King announced today that it is making Satisfries French fries the standard fry in its kid's meal.

Satisfries are crinkle-cut French fries with 40 percent less fat and 30 percent fewer calories than most standard QSR fry options, according to a news release. Launched in September, the reduced-fat, reduced-calorie menu item has received positive feedback from guests and has since been extended systemwide.

They will be available in kid's meals at no additional cost.

"As a parent, I know when it comes to what I feed my child, it's all about lower-fat foods that kids will actually want to eat – since we all know they are the pickiest of eaters," said Eric Hirschhorn, CMO North America, Burger King Worldwide Inc. "Kids don't want to give up their favorite snacks. By adding our lower fat, fewer calorie French fry to the Kid's Meal as the standard fry, we are providing an option parents can feel better about giving to their kids, without children having to compromise on taste."

The Burger King kid's meal options now include a hamburger, cheeseburger or chicken nuggets served with a small drink, apple slices or a value size serving of Satisfries.

Topics: Food & Beverage , Health & Nutrition , Marketing / Branding / Promotion

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