Carl's Jr. creates Strawberry Pop-Tarts ice cream sandwich

July 23, 2013

Carl's Jr. has introduced the Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich. Originally tested in April at a few Southern California locations, the dessert item received favorable feedback and will be available starting Wednesday at all locations due to popular demand, according to the company.

Made by hand in-restaurant, the Strawberry Pop-Tarts Ice Cream Sandwich features hand-scooped vanilla ice cream centered between a halved Strawberry Pop-Tart pastry.

"It's very rare when a new menu item that is being tested in a small number of restaurants goes viral to the degree this one did, but that's exactly what happened with the new Hand-Scooped Strawberry Pop-Tarts Ice Cream Sandwich," said Brad Haley, chief marketing officer of Carl's Jr. "The idea of it just seemed to capture people's imaginations and it's one of those things that just brings a smile to everyone's face when they hear about it, if not a downright swoon in some cases. So, really, we had no choice but to make it available for all Carl's Jr. customers to enjoy."

For a limited time, guests can receive a free Strawberry Pop-Tarts Ice Cream Sandwich with the purchase of a Super Bacon Cheeseburger combo at participating Carl's Jr. restaurants. The dessert treat may also be ordered separately for $1.49. Prices may vary by location.

Read more about food and beverage innovations.

Topics: Food & Beverage , Marketing / Branding / Promotion

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