- PROJECT HELP
- WHITE PAPERS
Carl's Jr. is kicking off a three-week in-restaurant tour featuring the Los Angeles Laker Girls.
Through April 7, the "Laker Girls Lunch Date at Carl's Jr," tour will offer Southern California guests and Lakers fans the opportunity to meet and mingle with the Laker Girls at participating Carl's Jr. restaurants in Los Angeles, Orange, Riverside and Ventura counties.
"Burgers, basketball and the Laker Girls – what more could young, hungry guys and Lakers fans want?" said Steve Lemley, senior vice president of field marketing for Carl's Jr. "With the 'Laker Girls Lunch Date' tour, Carl's Jr. is offering guests and Lakers fans the opportunity to come together and support our hometown team while enjoying lunch with the NBA's hottest dance group."
The tour will visit 20 different Carl's Jr. locations across Southern California; one stop per day, every day. Two or more Laker Girls will be in-store for one hour to autograph photos and pose for pictures with guests. Participants will also receive Carl's Jr. coupons and other prizes.
Fans sporting purple and gold on Lakers game days will have the chance to receive additional giveaway items.
Dates and locations – all in California – for the "Laker Girls Lunch Date at Carl's Jr." tour include:
Read more about marketing, branding and promotions.
© 2015 Networld Media Group All rights reserved.