Checkers/Rally's launches loaded potato skins, fries

Feb. 27, 2013

Checkers Drive-In Restaurants Inc., parent company of Checkers and Rally's restaurants, is celebrating its Loaded Potato Skins new product launch with "Potato Skin It 2 Win It," a national contest taking place through March 18, where 10 fans will win free Loaded Potato Skins or Loaded Fries for a year.

"Potato Skin It 2 Win It" invites Checkers/Rally's guests from across the country to try the new Loaded Potato Skins and take a photo or shoot a video showing how they eat the item. Fans are then asked to submit those photos or videos via the "Potato Skin It 2 Win It" app on the Checkers/Rally's Facebook page. After the entry period ends on March 18, all approved submissions will be uploaded and showcased on the Facebook app. Fans will be asked to vote for their favorite, limit one vote per person per day.

The top 10 highest vote getters after the voting period ends will win free Loaded Potato Skins or free Loaded Fries for a year.

Seasoned like the brands' signature fries, the Checkers/Rally's new Loaded Potato Skins are topped with cheese sauce, ranch and crispy bacon.

"Our Loaded Potato Skins offer guests a sit-down restaurant product with the speed and convenience of our drive-thrus plus the signature flavor that you can only get at Checkers/Rally's," said Rick Silva, CEO. "The 'Potato Skin It 2 Win It' contest is a great way to introduce our loyal fans across the country to our new Loaded Potato Skins, while at the same time giving them a chance to have some fun with our brand."

Read more about food promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion

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