Chef Robert Irvine backing Easy Ice

 
May 3, 2013

Easy Ice, which provides restaurants with ice via monthly subscription service, and "Restaurant:Impossible's" Chef Robert Irvine are teaming up to stop restaurant owners from pouring almost a billion dollars a year into ice machine purchases, according to a company press release. Irvine is now a spokesperson and an adviser to the company that aims to fill all the ice needs of restaurants that usually spend "thousands of capital dollars for a high-maintenance" ice machine.

Under the Easy Ice subscription model, the company provides the ice machine, water filters and the service for a fixed monthly fee.

Breaking the ice
Easy Ice and Chef Irvine got together on the set of "Restaurant:Impossible," where Irvine makes over a restaurant in 48 hours while spending less than $10,000. The show is in its sixth season on The Food Network.

After Easy Ice solved an ice machine problem for a Restaurant:Impossible customer, Irvine said he realized the potential.

"Easy Ice helps businesses succeed by giving them a smart alternative to buying a commercial ice maker. I love the concept. It fits perfectly with what I do: help businesses make smarter decisions so they can achieve success," he said.

Ice-o-nomics
Ice machines, like dishwashers, have long been viewed as the biggest hassle in the kitchen, said John Mahlmeister, CMO and co-founder of Easy Ice.

"Businesses select Easy Ice so they can focus on what they do best," he said. "Smart owners know where they can make a difference, and owning an ice machine doesn't pencil out. That's why Chef Irvine is a perfect fit for our business. He's a no-nonsense guy with an incredible track record of success. We are excited about what Robert and Easy Ice can accomplish together."

Read more about equipment and supplies.


Topics: Equipment & Supplies , Food & Beverage


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