Chick-fil-A's 2013 cow calendar includes digital gift card

Nov. 5, 2012

Chick-fil-A's 2013 cow calendar is now available, with the brand's "Eat Mor Chikin" cows saluting 12 of history's most famous "moonarchs."

The 16th edition of the tongue-in-cheek cow calendar is titled "Royal T-Bones: It's a Tough Job, But Somebody's Gotta Steer History." Each month chronicles the lives of 12 historic rulers who led their cow kingdoms to a better way of life behind the credo, "Angus for dinner, no one's a winner." Among the leaders featured in the calendar are Queen Isacowbella, King Herdinandd and Queen Marie Ancutlette.

New to the 2013 cow calendar is a digital "gift" card that comes pre-loaded with a free Chick-fil-A menu item each month of the year. Customers will be able to register their digital cards online, activating monthly rewards redeemable in-restaurant and at the drive-thru. The 2013 Cow Calendars are now available for purchase at all freestanding or mall Chick-fil-A locations for $6 (plus tax) through early January, or until supplies last. Calendars can also be ordered online at

Also, for the fourth consecutive holiday season, the Peppermint Chocolate Chip Milkshake is returning to Chick-fil-A menus as a limited-time flavor. Hand-spun with the home-style Icedream and topped with light whipped cream and a maraschino cherry, the milkshake will be available as supplies last until early January in 14 oz. or 20 oz. cups priced regionally from $2.60 to $3.39 and $2.85 to $3.89, respectively.

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Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social

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