Chick-fil-A's 2013 cow calendar includes digital gift card

 
Nov. 5, 2012

Chick-fil-A's 2013 cow calendar is now available, with the brand's "Eat Mor Chikin" cows saluting 12 of history's most famous "moonarchs."

The 16th edition of the tongue-in-cheek cow calendar is titled "Royal T-Bones: It's a Tough Job, But Somebody's Gotta Steer History." Each month chronicles the lives of 12 historic rulers who led their cow kingdoms to a better way of life behind the credo, "Angus for dinner, no one's a winner." Among the leaders featured in the calendar are Queen Isacowbella, King Herdinandd and Queen Marie Ancutlette.

New to the 2013 cow calendar is a digital "gift" card that comes pre-loaded with a free Chick-fil-A menu item each month of the year. Customers will be able to register their digital cards online, activating monthly rewards redeemable in-restaurant and at the drive-thru. The 2013 Cow Calendars are now available for purchase at all freestanding or mall Chick-fil-A locations for $6 (plus tax) through early January, or until supplies last. Calendars can also be ordered online at chick-fil-a.com.

Also, for the fourth consecutive holiday season, the Peppermint Chocolate Chip Milkshake is returning to Chick-fil-A menus as a limited-time flavor. Hand-spun with the home-style Icedream and topped with light whipped cream and a maraschino cherry, the milkshake will be available as supplies last until early January in 14 oz. or 20 oz. cups priced regionally from $2.60 to $3.39 and $2.85 to $3.89, respectively.

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Topics: Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social


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