Chicken offerings highlight Burger King's fall menu

 
Sept. 4, 2012

Burger King Worldwide has launched a new fall menu highlighted by chicken offerings. The new menu marks the largest chicken menu rollout in brand history.

"Our new menu offerings are fresh for fall, harvesting the best-tasting, premium ingredients that our guests have come to expect at Burger King restaurants," said Flavia Faugeres, executive vice president and global chief marketing officer, Burger King Worldwide. "With something for everyone, the fall menu gives guests even more delicious reasons why 'Taste Is King' at Burger King."

The new limited-time-only menu at BK includes:

  • Italian Basil Chicken Sandwich: Prepared with crispy or grilled white meat chicken breast, melted mozzarella cheese, crisp lettuce and red ripe tomatoes, complete with a creamy Italian basil sauce, and served on a new, toasted, artisan-style wheat bun. Suggested retail price is $4.79.
  • Italian Basil Chicken Wrap: A flour tortilla filled with crispy or grilled white meat chicken breast, crisp lettuce and red ripe tomatoes, complete with a creamy Italian basil sauce, all for less than 400 calories. Suggested retail price is $1.99.
  • Chicken Parmesan Sandwich: Prepared with crispy or grilled white meat chicken breast, mozzarella and shaved Parmesan cheeses, complete with a tangy marinara sauce, all on an artisan-style bun. Suggested retail price starts is $4.79.
  • Garden Fresh Salad Wraps: Burger King's Garden Fresh Salads are now available wrapped in a whole wheat tortilla, with a crispy or grilled chicken breast. Guests can choose between BLT, Apple & Cranberry or classic Caesar varieties. Suggested retail price starts at $3.49.
  • Popcorn Chicken: Bite-size pieces of premium, white meat chicken breast, with a seasoned crunch. There are three sizes and eight dipping sauce choices. Suggested retail price is $1.99.
  • Raspberry Real Fruit Smoothie: Blended fresh to order with real raspberries, fruit juice and low-fat yogurt. Offered in 12, 16 and 20 oz. servings, each smoothie provides a full serving of fruit. Suggested retail price is $2.29.
  • Italian Breakfast Burrito: Made with scrambled eggs, sausage, hash browns, mozzarella cheese, diced onions and peppers, and tangy marinara sauce all wrapped up in a soft whole wheat tortilla. Suggested retail price is $2.49.

The new fall menu is available for a limited-time-only at participating BK restaurants nationwide.

Read more about food and beverage introductions.


Topics: Chicken , Food & Beverage , Marketing / Branding / Promotion


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