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Cinnabon has partnered with RB's Air Wick brand to introduce the Cinnabon Classic Cinnamon Roll fragrance that will be available at grocery and retail stores in the U.S. and Canada this year.
According to a news release, the Air Wick Cinnabon Classic Cinnamon Roll fragrance retails for $4.99 and is available for Scented Oil refills and Freshmatic Ultra Automatic Spray refills.
"From our bakeries to retail shelves, there are so many ways to enjoy the flavors and aroma that the Cinnabon brand is famous for," Kat Cole, Cinnabon president, said in the release. "We are thrilled to partner with Air Wick to deliver an innovative platform of products that capture the aromatic essence of our fresh baked cinnamon rolls."
There are more than 60 Cinnabon-branded products on retail and grocery shelves worldwide. The latest additions include Pinnacle Cinnabon Vodka, Cinnabon Classic Cinnamon Roll K-Cup packs for Keurig brewers, and Cinnabon Sweet Swirls from New York Style Brand.
Topics: Marketing / Branding / Promotion