Cinnabon sends care packages to deployed troops

 
Dec. 19, 2012

Cinnabon Inc. raised more than $56,000 during its month-long fundraiser for partner Operation Gratitude. The effort is part of Cinnabon's third annual "Hugs from Home" campaign to send care packages to military members deployed overseas.

Throughout October, guests who made a $1 donation at any Cinnabon bakery received a $1 Cinnabon coupon. Cinnabon also made a $1 donation to Operation Gratitude for every foursquare check-in at a bakery.

Since the partnership started in 2010, Cinnabon has raised a total of $160,000 for Operation Gratitude.

"Operation Gratitude care packages are an expression of enormous respect and appreciation for those who voluntarily put themselves in harm's way to protect our freedom," said Carolyn Blashek, founder and president of Operation Gratitude. "This substantial donation from Cinnabon will enable us to send more than 3,700 care packages this month."

Cinnabon teamed up with Operation Gratitude to send care packages that included Cinnabon Cream of Wheat from B&G Foods, Cinnabon kettle roasted nuts from Mellace Family Brands and Johnvince Foods, and other treats.

"We're so proud to work with an organization that supports our troops overseas," said Cinnabon President Kat Cole. "Our franchise partners, bakery managers and crew members look forward to this fundraiser all year, and we're proud of the support we received from our guests this October."

Read more about cause marketing.


Topics: Coffee/Bakery/Donut , Marketing / Branding / Promotion , Social Responsibility


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