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Less than two weeks after announcing international expansion plans into the Philippines and Bangladesh, Cold Stone Creamery has signed a 10-year master franchise agreement with Venus Pakistan Private Ltd. and expanded its relationship with The Apparel Group to bring the brand to Pakistan and Saudi Arabia.
Cold Stone's parent company Kahala announced the plans this week, which include a goal of 15 or more stores in each market within the next 5 years.
"One of the main keys to the international success of Cold Stone Creamery has been the ability to partner with world class organizations," said Michael McGill, president of International at Kahala. "The opportunity to partner with such a prestigious and respected company as Venus Pakistan is a tremendous testament to all of our global partners and demonstrates the strength of the Cold Stone Creamery brand. We are eager to see Venus Pakistan carry the Cold Stone Creamery culture and experience into Pakistan."
The Apparel Group opened its first Cold Stone in Dubai in 2007 and has since grown the brand to 38 locations throughout the GCC.
"Now, with the emergence of Cold Stone Creamery into the largest country on the Arabian Peninsula, we are excited that ice cream lovers throughout Saudi Arabia will be able to enjoy 'The Ultimate Ice Cream Experience,'" McGill said.
The first Saudi Arabia store opened in the Hyatt Mall in Riyadh City in the latter part of 2012 with continued development plans for 2013 and beyond.
Read more about franchising and growth.