Cold Stone Creamery jumps into chocolate bar market

April 25, 2013

Apparently Cold Stone Creamery is expanding beyond its signature ice cream and throwing its hat into the chocolate bar ring.

Cold Stone's new chocolate bar line is now featured on its website. Twelve bars are available per online order for $17.97. The line includes:

  • Chocolate Devotion;
  • Cookies & Creamery;
  • Mmmmmmint Chip;
  • Cherry Almond Sundae;
  • Coffee Lovers Only; and
  • Build Your Own Box.

On the site, each offering includes a description, ingredient list and nutritional information.

Here is the company's introduction of its new line:

"You know us, Cold Stone Creamery, famous for our uncommonly good ice cream flavor Creations — tasty combinations of premium ice cream and scrumptious mix-ins that we all love. Now we're doing for chocolate what we do for ice cream. We blend premium chocolate with scrumptious inclusions and ingredients to make new and exciting experiences in chocolate. We promise that you've never tasted anything in a chocolate bar quite as good as Cold Stone."

Read more about food and beverage promotions.

Topics: Food & Beverage , Marketing / Branding / Promotion

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