- WHITE PAPERS
A new consumer trend report from Technomic reveals insights into consumer preferences for soup and salad. According to a news release from the company, more than two-fifths of consumers strongly agree that they visit certain restaurants specifically because they enjoy the soup (46 percent) and salad (43 percent) the restaurants offer.
Other findings within the Left Side of the Menu: Soup & Salad Consumer Trend Report include:
"Soup and salad are traditional favorites, but consumers still expect variety and something different on the menu," said Darren Tristano, EVP of Technomic. "Catering to consumers' need for variety when dining out — while also striking a balance between craveable, healthy, and innovative yet familiar offerings that justify price points — will be important in driving soup and salad purchases. Operators may also have room to ramp up soup and salad orders by promoting their appeal across dayparts and mealparts."
Read more about trends.