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As consumers become more health conscious, their perceptions of what is considered "healthy eating" at restaurants are changing. According to new research from Technomic, updated definitions of "health" tend to be strongly associated with food/drink that is local, natural, organic and sustainable.
Additionally, consumers are taking more of a balanced and personal approach to healthy eating — seeking out better-for-you foods, while enjoying occasional indulgences.
"More consumers than ever before tell us that eating healthy and paying attention to nutrition is important," said Darren Tristano, vice president of Technomic. "However, there's a shift happening in terms of what actually defines healthy for them. We're seeing more consumers gravitate toward health-halo claims — such as local, natural and organic, as well as whole-wheat and free-range. Operators can leverage this growing interest in the health halo by developing the kinds of menu offerings that can underscore health without detracting from the taste perception."
Technomic's Healthy Eating Consumer Trend Report also concludes:
Read more about restaurant trends.
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