Cousins Subs puts sponsorship weight behind scholarship contest

Jan. 30, 2014

Wisconsin-based Cousins Subs announced it is sponsoring the second annual Wisconsin Sports Awards Scholarship Contest, in which high school senior athletes can win up to $5,000 in scholarships. According to a news release, the scholarship contest honors high school senior athletes throughout the state who have participated in a WIAA-sanctioned sport with a chance to be awarded a scholarship for continuing their education.

First place prizes of $5,000 will be awarded to one male and one female athlete. Runner-up prizes of $2,000 will also be awarded to one male and one female athlete.

From the qualified applicants, four finalists will be selected by the board of directors of Cousins' Make It Better Foundation, a corporate foundation established last year. The scholarships will also be funded through the foundation. The finalists will receive their awards and be recognized at GKB Events Wisconsin Sports Awards on April 24 at the Milwaukee School of Engineering in Milwaukee.

"Through the sponsorship of the WSASC, Cousins Subs is honored to be giving back to the communities that we serve," said Justin McCoy, vice president of marketing at Cousins Subs. "The WSASC encompasses two of our foundation's core missions: health & wellness and youth education."

More information is available at The application deadline is March 24.

Read more about cause marketing.

Topics: Marketing / Branding / Promotion , Social Responsibility

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