Culver's plans to enter Florida market in 2013

Dec. 10, 2012

Culver's announced today that it will enter the Florida market in 2013, with at least three restaurants planned in the Fort Myers, Naples and Sarasota areas.

"We're looking forward to bringing the Culver's experience to guests in Florida," said Phil Keiser, president and chief operating officer. "We know there are many people from the Midwest in those areas who know the Culver's brand. They'll be great ambassadors for our food and hospitality."

Culver's added 28 new restaurants in 2012, including its first on the East Coast, in Greenville, S.C.

This is compared to 20 openings in 2011, and 12 in 2010. Culver's will finish the year with a total of 473 restaurants operating in 20 states.

During 2012, Culver's reaffirmed its Midwest roots opening five new restaurants in Michigan, as well as four in Iowa and Wisconsin. The chain also added three new restaurants in Arizona and two in Utah. Five of the new restaurants were attributed to the Culver's Mentor program whereby members of a franchisee's management team partner with their current franchisee to open their own unit.

"Our existing franchise partners had a good year in 2011 and that, coupled with lower interest rates, encouraged them to expand this year," Keiser said. "We've also seen more new people interested in being part of the Culver's brand and owning their own business."

Additionally in 2012, 27 current restaurants were updated with either a refresh of their interior or a complete re-imaging of both their interior and exterior.

"It's important to keep the interior and exterior of our restaurants fresh and up to date because our guests have told us that in addition to quality food and hospitality the look of our facilities is important to them," Keiser added.

Twenty-five more reimage/refresh projects are planned for next year. Total restaurant openings in 2013 are expected to exceed 2012.

Read more about franchising and growth.

Topics: Franchising & Growth , Operations Management , Restaurant Design / Layout

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