Culver's showcases bacon, chocolate pairing in new ad

April 16, 2012

Culver's continues to highlight its signature core menu items in its "Welcome to Deicious" TV campaign, which was first introduced in the spring of 2011.

The newest ad focuses on the classic Bacon Deluxe ButterBurger and hand-crafted chocolate shake. The commercial features a behind-the-grill glimpse of co-founder/CEO Craig Culver preparing the chain's signature combination.

"A bacon Deluxe and Fresh Frozen Custard Chocolate Shake is a match made in heaven," Culver said. "Bacon plus chocolate - what's not to love?"

Watch Culver's new TV spot here.

Culver's Bacon Deluxe is cooked-to-order with fresh, never frozen, Midwest-raised beef, and is topped with hardwood-smoked center-cut bacon, Wisconsin cheese, lettuce, tomatoes, pickles, sweet red onion and a signature mayo. The burger is served on a lightly buttered, toasted bun.

The shake starts with Culver's Fresh Frozen vanilla Custard, which is prepared in small batches throughout the day, using milk supplied by more than 100 Wisconsin family farms. Then rich dark chocolate is added and handcrafted for each guest.

To celebrate the new ad and these signature favorites, Culver's is offering Facebook fans the opportunity to put their love of bacon and chocolate to the test for coupons through April 27. Visit to learn more.

Read more about marketing and promotions.

Topics: Burger/Steak/BBQ , Food & Beverage , Marketing / Branding / Promotion , Online / Mobile / Social

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