Dairy Queen announces new menu items

 
April 5, 2012

The Dairy Queen system has announced new and re-introduced menu additions to complement the warmer spring weather.

Available throughout April, the Dairy Queen system has launched a value-priced $3.99 special for its signature Chicken Strip Basket. It is also introducing a Caramel Delight Pie Blizzard Treat as the Blizzard of the Month and re-introducing its Frozen Hot Chocolate.

"The menu additions in April, which will be supported by national advertising, really emphasize the duality of the Dairy Queen brand," said Lane Schmiesing, vice president of Product & Brand Marketing for American Dairy Queen Corporation (ADQ). "We are helping customers beat the prices at the pump with value propositions like our $3.99 Chicken Strip Basket and we're offering two cool treats that are designed to beat the heat they are feeling outdoors."

The Chicken Strip Basket is value priced for the month at $3.99 and offers white meat chicken strips with french fries and Texas toast. It is one of the most popular items on the Dairy Queen menu.

The new Caramel Delight Pie Blizzard Treat is made with caramel, choco chunks and pie pieces blended with vanilla DQ soft serve and crowned with whipped topping. It's available in mini, small, medium and large sizes.

The Frozen Hot Chocolate, available in small, medium and large sizes, includes cocoa fudge and DQ soft serve, blended with a choice of double fudge, caramel or peanut butter and crowned with whipped topping.

Read more about food and beverage launches.


Topics: Coffee/Bakery/Donut , Food & Beverage , Marketing / Branding / Promotion


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